More and more frequently I get asked by clients what they can do about the amount of spam they are receiving. To know the answer, we need to understand a little about what spam is, why we get it and things we can do to minimise or irradicate it.
What is Spam?
Spam is any email sent to you from someone you don't know or email that you didn't specifically request. If you signed up to a mailing list or ticked a box on a company's website granting them permission to send you email about occasional offers which you simply no longer wish to receive, that is not spam - you requested it.
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